Two weeks ago I discussed how it’s dangerous to associate your brand with a negative message. Today the proof of that theory is fully alive as I drove past the billboard in question from episode 86. This marketing message is so terrible I had to make a follow up episode to discuss two more points about what we can do in our small businesses to avoid this type of issue.
Here is a picture of the billboard we discuss this week. Would you want your brand associated with a 41 point home team loss?
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Thank you to the show sponsor Ideal Payroll Service! Ideal Payroll helps small business owners simply their payroll processing. Whether you have 1 employee or 100 employees, contact Ideal at 402-614-3028 for your small business payroll, time keeping, and human capital management needs!