Associating your brand with a negative emotion is terrible idea in small business marketing. Today I explain why I cringe ever time I drive by a local billboard advertisement and why it’s critical to make sure your marketing message brings positive emotions for your business. Make sure you avoid this huge mistake! Here’s a picture of the billboard we discuss:
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Thank you to the show sponsor Ideal Payroll Service! Ideal Payroll helps small business owners simply their payroll processing. Whether you have 1 employee or 100 employees, contact Ideal at 402-614-3028 for your small business payroll, time keeping, and human capital management needs!