Joe Sequenzia joins us on the show to discuss how Aradius Group has successfully operated for more than 150 years in the print and technology industry. We talk about longevity in business, how the company has evolved to change with the times and why it’s critical they continue to reinvest in their company and why you should too. Other topics we discuss include:
- How to differentiate yourself when competitors commoditize your industry
- The importance of building relationships in order to stand out in a crowded market
- Understanding the difference between an expense vs an investment into your business
- The importance of knowing your market, who you are selling to, and looking for a win-win
- Contact Joe Sequenzia at 402-734-8916 or visit the website online
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