Today is a “best of” episode featuring Maddie Carson of Carson’s Cookie Fix. Maddie made the decision to re-brand her small business after the prior business had been in existence for 40 years! She shares her story of how building processes, getting team members involved, and focusing on a specific product line lead to her success. In this episode we discuss:
- The difference between having a hobby vs business
- The importance of implementing standard operating procedures no matter your size
- The decision to re-brand a 40 year old business
- Why focusing on a specific product is vital to market growth
- How to separate your local business from national competitors
- The importance of networking and building relationships
- Contact Carson’s Cookie Fix and order from 402-391-4331
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Thank you to the show sponsor Ideal Payroll Service! Ideal Payroll helps small business owners simply their payroll processing. Whether you have 1 employee or 100 employees, contact Ideal at 402-614-3028 for your small business payroll, time keeping, and human capital management needs!